Love At First Light, 2020 Color Of The Year

Everyone, and we mean everyone, looks next-level happy and healthy with a rosy glow. Slowly sip on that fact as we bask in Benjamin Moore’s choice for Color of the Year 2020: First Light – a fresh and luminous blush-pink stunner that is both flirty and flattering.

Touted as a refreshing alternative to white or beige, First Light 2102-70 is a soft, airy pink that replicates the hopeful promise of pre-dawn light, lifting the mood of any space and playing well with other colors.

Psychologically, the tenderness of pink represents compassion and nurturing, and that’s something we can all use a little more of in our lives as we step into a brand new decade according to Ben Moore’s color experts.

“When you look at color over time, there is often a direct relationship between what shades are popular and what is happening in the world,” explained Andrea Magno, Benjamin Moore's Director of Color Marketing and Development to Architectural Digest. “At the brink of 2020, we were just thinking, let’s be upbeat; let’s be happy.” 

In addition to those budding optimists naming First Light as the 2020 COTY, Benjamin Moore also unveiled its Color Trends palette of hues like Cushing Green HC-125, Golden Straw 2152-50, Blue Danube 2062-30 and Windmill Wings 2067-60, each of which sparkle when paired and layered with the very amiable First Light’s rosy glow.

“I believe in pink,” Audrey Hepburn once said. And with the news that First Light has emerged as the soft, sweet, but not-too-sugary choice for 2020 Color of the Year – we couldn’t agree more.

Explore the entire 2020 Color Trends Collection from Benjamin Moore here, or pick up your sample of the 2020 Color of the Year at your nearest Cincinnati Color location.